Marketing, Paperback Book, By: Phillip Kotler, Linden Brown, Stewart Adam, Gary Armstrong
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Marketing, Paperback Book, By: Phillip Kotler, Linden Brown, Stewart Adam, Gary Armstrong
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وصف المنتج
The most comprehensive and authoritative introductory marketing text available for Australian students. The new edition has been completely updated to reflect recent changes in marketing theory and practice caused by new technologies and new ways of organising. Three Australian authors.
المواصفات
- Books Author: Phillip Kotler, Linden Brown, Stewart Adam, Gary Armstrong
- Number Of Pages: 975
- Language: English
- Publisher: Pearson Education Australia
- Books Category: كتب متنوعة
- Book Format: Paperback
- Other Feature 1: Edition: 6th Revised Edition
- Books_ISBN: 1741031591
- Publication Date: December 01, 2003