International Marketing Strategy, Paperback Book, By: Isobel Doole, Robin Lowe

This new and completely revised edition ensures the best-selling textbook International Marketing Strategy continues to meet the needs of the international marketing student and practitioner in an up to date an innovative manner. It succeeds in maintaining the clarity of the previous editions while incorporating new and original material which ensures its continued status as the number one UK text on international marketing. 

• Books Author: Isobel Doole, Robin Lowe
• Number Of Pages: 416
• Language: English
• Publisher: Cengage Learning EMEA
• Books Category: كتب متنوعة
• Book Format: Paperback
• Other Feature 1: Edition: Revised
• Books_ISBN: 1844800253
• Publication Date: April 01, 2004