The Name of the Beast: The Process and Perils of Naming Products, Companies and Brands, Paperback, By: Neil Taylor
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The Name of the Beast: The Process and Perils of Naming Products, Companies and Brands, Paperback, By: Neil Taylor
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Product Description
The Name of the Beast: The Process and Perils of Naming Products, Companies and Brands, Paperback, By: Neil Taylor
Specifications
- Books Author: Neil Taylor
- Language: English
- Publisher: Cyan Books
- Books Category: Business & Money
- Book Format: Paperback
- Books_ISBN: 1904879705
- Publication Date: 22.03.2007