Packaging Makeover: Graphic Redesign for Market Change, Paperback Book, By: Llorenc Lorenc
- Extra 10% OFF - Use Code DSSUMMER24
- View Offer Details
zoom_in Click to zoom
Packaging Makeover: Graphic Redesign for Market Change, Paperback Book, By: Llorenc Lorenc
AED73.05
Inclusive of VAT
AED76.90
5% Off
Inclusive of VAT
To be delivered within 3 business days
Shipping/Delivery
3Free Shipping
Payment Option
Cash-on-delivery
Return Policy
30 day returns. Buyer pays for return shipping. Terms & conditions apply.
Product Description
New in Paperback Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part -- with vast ramifications -- of doing business. So although redesigns are relatively commonplace, they must not be taken lightly. This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project. Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design as well as the various reasons for a redesign, such as outdated packaging, a change of focus or market or in the target customer, and so on, so business people and designers can choose the right strategy for their products and audiences. Tracks the makeover transformation using before, during, and after photos Features color palettes, sketches, type treatments, and more that show what elements changed as the designer went from concept to executionOffers dozens of package redesigns from food to cosmetics to entertainmentThe only book of its kind that focuses on redesigns.
Specifications
- Books Author: Llorenc Lorenc
- Number Of Pages: 160
- Language: English
- Publisher: Rockport Publishers Inc.
- Books Category: Education & Teaching
- Book Format: Paperback
- Books_ISBN: 159253399X
- Other Feature 2: Weight: 687 grams
- Other Feature 3: Size: 229 x 279 x 11.18 mm
- Publication Date: September 01, 2007