Marketing Management: Arab World Edition, Paperback Book, By: Philip Kotler, Kevin Lane Keller, Salah Hassan, Imad Baalbaki and Hamed Shamma

The Arab world’s location between three continents ensures its place at the center of an increasingly integrated global economy, as distinctive as any business culture. We think learning should be as dynamic, relevant, and engaging as the business environment. Our new Arab World Editions for Business & Economics provide this uniquely Arab perspective for students in and of the Arab world. Each Arab World Edition integrates cases, companies, research, people, and discussions representing the diverse economic, political, and cultural situations across the nations that span the Arab world, whilst retaining the quality, research, and relevant global perspectives of the world’s leading business thinkers.

• Books Author: Philip Kotler, Kevin Lane Keller, Salah Hassan, Imad Baalbaki and Hamed Shamma
• Number Of Pages: 784
• Language: English
• Publisher: Pearson Education Limited
• Books Category: Business & Money
• Book Format: Paperback
• Books_ISBN: 1408252732
• Other Feature 1: Weight: 1490 grams
• Other Feature 2: Size: 210 x 275 x 25 mm
• Publication Date: August 12, 2012